A familiar pattern shows up every November: prices quietly creep up in October, then get “slashed 40% off” for Black Friday, landing right back around where they started. It’s common enough that shoppers have started assuming most sale prices are theater.
Our pricing doesn’t move around the calendar
We don’t run that playbook. The price you see in October is the price you see in November, is the price you see in July. There’s no countdown timer manufacturing urgency, no list price that only exists to make a “sale” price look bigger. If you’re comparing us to something that suddenly looks 50% off during Black Friday week, it’s worth asking what the price was in September.
The discount that’s actually real
The one discount that does exist, year-round, is the multi-buy pricing: 2 units gets 10% off the order, 3 or more gets 15% off. That’s not a seasonal promotion — it’s just what it costs when you’re not buying one at a time, whether that’s for a trading desk with multiple assets tracked at once or gifts for more than one person. See our piece on gifting a trader for more on why people end up buying more than one.
If you’re shopping for the holidays
Order timing matters more than watching for a fake discount: shipping takes 10-15 business days to the US and up to 10 in the EU countries we currently serve, so build that into your gift timeline rather than waiting for a Black Friday markdown that isn’t coming. Our gift guide has more on picking the right one.
Why We Don’t Do Black Friday Discounts (And What That Means for You)
A familiar pattern shows up every November: prices quietly creep up in October, then get “slashed 40% off” for Black Friday, landing right back around where they started. It’s common enough that shoppers have started assuming most sale prices are theater.
Our pricing doesn’t move around the calendar
We don’t run that playbook. The price you see in October is the price you see in November, is the price you see in July. There’s no countdown timer manufacturing urgency, no list price that only exists to make a “sale” price look bigger. If you’re comparing us to something that suddenly looks 50% off during Black Friday week, it’s worth asking what the price was in September.
The discount that’s actually real
The one discount that does exist, year-round, is the multi-buy pricing: 2 units gets 10% off the order, 3 or more gets 15% off. That’s not a seasonal promotion — it’s just what it costs when you’re not buying one at a time, whether that’s for a trading desk with multiple assets tracked at once or gifts for more than one person. See our piece on gifting a trader for more on why people end up buying more than one.
If you’re shopping for the holidays
Order timing matters more than watching for a fake discount: shipping takes 10-15 business days to the US and up to 10 in the EU countries we currently serve, so build that into your gift timeline rather than waiting for a Black Friday markdown that isn’t coming. Our gift guide has more on picking the right one.
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